Project: Bulgari ID R&D
Client: LVMH Digital Atelier
Date: December 2018
Software: Cinema 4D, Redshift, x-Particles, Photoshop
BVLGARI ID R&D
I was tasked with creating a piece to represent a popular brand's ID, bringing together key elements (materials, shapes, objects, textures) from the brand and incorporate them into a sculpture-like abstract piece.
The animation revolves around a looping helix formed by scales - resembling the characteristic serpenti from Bulgari, moving in a snake-like fashion and surrounding the cluster of shapes.
One of the objectives was to have a sculpture that incorporated motion in a calm, sophisticated way and having a mesmerizing quality to it.
Here are some variations of what the sculpture may have looked like:
Thank you very much!