Project: Bulgari ID R&D

Client: LVMH Digital Atelier

Date: December 2018

Software: Cinema 4D, Redshift, x-Particles, Photoshop

BVLGARI ID R&D

I was tasked with creating a piece to represent a popular brand's ID, bringing together key elements (materials, shapes, objects, textures) from the brand and incorporate them into a sculpture-like abstract piece.

The animation revolves around a looping helix formed by scales - resembling the characteristic serpenti from Bulgari, moving in a snake-like fashion and surrounding the cluster of shapes.

 

One of the objectives was to have a sculpture that incorporated motion in a calm, sophisticated way and having a mesmerizing quality to it.

 

Here are some variations of what the sculpture may have looked like:

 

Thank you very much!

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