Neutral is the New Norm - Director, DP, Editor
Neutral is the New Norm is a short PSA made in collaboration with the Ringling College Advertising Design department, The project starts as a way of putting together a 'production studio' and a client with an idea in order to develop a 'real world experience'. The client (Advertising Design students) come to the production house (Film students) with a proposal. We sit on those ideas and come up with our own individual visions, that we pitch back to the AD students. If they like the pitch, the collaboration starts.
Neutral is the New Norm started production in February 2017 over the course of one 12-hour day.